Pengaruh Perceived Value Terhadap Purchase Intention Digital Music Streaming Services Dengan Satisfaction Sebagai Variabel Intervening (Studi Pada Aplikasi Joox dan Spotify)

Aruna Candra Pratiwi, Bambang Munas Dwiyanto

Abstract

This study aims to analyze the effect of perceived value on the satisfaction of digital music streaming services Joox and Spotify applications and their effects on consumer purchase intentions. The variables used in this study are perceived value as an independent variable, then satisfaction as an intervening variable, and purchase intention of paid applications as the dependent variable. The number of samples in this study amounted to 133 respondents, namely users of digital music streaming services, especially the Joox and Spotify applications. The method used is non-probability sampling by distributing questionnaires to respondents. In this study, a theoretical model was developed by proposing five hypotheses to be tested using Structural Equation Modeling (SEM) analysis tools operated through the AMOS 24 program. The results of this study indicate that perceived value increases user satisfaction, which affects the purchase intention of paid applications.

Keywords

perceived value, satisfaction, purchase intention, digital music streaming service

References

Chang, E. C., & Tseng, Y. F. (2013). Research note: E-store image, perceived value and perceived risk. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.06.012

Ferdinand, A. (2006). Metode Penelitian Manajemen Pedoman Penelitian untuk Penulisan Skripsi Tesis dan disertai Ilmu Manajemen. In Semarang: Universitas Diponegoro.

Flavián, C., & Guinalíu, M. (2006). Consumer trust, perceived security and privacy policy: Three basic elements of loyalty to a web site. Industrial Management & Data Systems. https://doi.org/10.1108/02635570610666403

Gan, C., & Wang, W. (2017). The influence of perceived value on purchase intention in social commerce context. Internet Research. https://doi.org/10.1108/IntR-06-2016-0164

Gartner. (2012). Gartner Says Worldwide IT Spending to Grow 3.7 Percent in 2012.

Ghozali, I. (2011). Moderated Structural Equation Modeling. In Model persamaan struktural. Konsep dan aplikasi dengan program AMOS 19.0.

Hsiao, K. L., & Chen, C. C. (2016). What drives in-app purchase intention for mobile games? An examination of perceived values and loyalty. Electronic Commerce Research and Applications. https://doi.org/10.1016/j.elerap.2016.01.001

Hsu, C. L., & Lin, J. C. C. (2015). What drives purchase intention for paid mobile apps?-An expectation confirmation model with perceived value. Electronic Commerce Research and Applications. https://doi.org/10.1016/j.elerap.2014.11.003

Hsu, C. L., & Lin, J. C. C. (2016). Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention. Technological Forecasting and Social Change. https://doi.org/10.1016/j.techfore.2016.04.012

Kim, T. G., Lee, J. H., & Law, R. (2008). An empirical examination of the acceptance behaviour of hotel front office systems: An extended technology acceptance model. Tourism Management. https://doi.org/10.1016/j.tourman.2007.05.016

Kuo, Y. F., Wu, C. M., & Deng, W. J. (2009). The relationships among service quality, perceived value, customer satisfaction, and post-purchase intention in mobile value-added services. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2009.03.003

Ledden, L., Kalafatis, S. P., & Samouel, P. (2007). The relationship between personal values and perceived value of education. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2007.01.021

Lee, Y. K., Lee, C. K., Lee, S. K., & Babin, B. J. (2008). Festivalscapes and patrons’ emotions, satisfaction, and loyalty. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2006.05.009

Lin, H. H., & Wang, Y. S. (2006). An examination of the determinants of customer loyalty in mobile commerce contexts. Information and Management. https://doi.org/10.1016/j.im.2005.08.001

Pihlström, M., & Brush, G. J. (2008). Comparing the perceived value of information and entertainment mobile services. Psychology and Marketing. https://doi.org/10.1002/mar.20236

Pura, M. (2005). Linking perceived value and loyalty in location-based mobile services. Managing Service Quality. https://doi.org/10.1108/09604520510634005

Sisario, B. (2014). Billboard, {Changing} the {Charts}, {Will} {Count} {Streaming} {Services}. The New York Times.

Sugiyono. (2017). Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif, Kombinasi dan R&D). In Metodelogi Penelitian.

Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing. https://doi.org/10.1016/S0022-4359(01)00041-0

Turel, O., Yuan, Y., & Rose, J. (2007). Antecedents of attitude towards online mediation. Group Decision and Negotiation. https://doi.org/10.1007/s10726-007-9085-7

Wang, Y. S., Lin, H. H., & Luarn, P. (2006). Predicting consumer intention to use mobile service. Information Systems Journal. https://doi.org/10.1111/j.1365-2575.2006.00213.x

Zeithaml, V. A. (1988). Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing. https://doi.org/10.2307/1251446